Sunday, January 27, 2008 - powered by Maersk Line

A.P. Moller - Maersk affiliate, an online site through which shippers can directly book cargo, is in the midst of a publicity drive in which it offers shippers freight rates for as little as $1.

The company said for the second week in a row, it would offer the $1 freight rates to a limited number of customers on Monday and Tuesday as part of its "Week of Fortune" promotion.

The rate is on 20-foot containers moving from Hong Kong to Japan, Australia and Rotterdam as well as from Antwerp to Turkey and Rotterdam to Morocco.
The company said it would offer the rate on "a number of bookings both Monday and Tuesday, but it is first come, first served."

The site, which is using consumer marketing techniques to sell freight also offers "to send flowers to your loved one" for shippers who book freight on Wednesday.

Got questions about the site? The company said those who register at its site in advance can participate in a teleconference on Jan. 23 with the site's director, Lars Jensen, and other executives.

Thursday and Friday? That's Happy Hour High Cube day, youship said.

But the selection is limited -- you can only get boxes that are dry, and nothing on the rocks -- youship doesn't do reefers!

Okay, okay, maybe I am a little too APM focused this month, but lets give credit where credit is due. 20 years, and I never thought they would be this forward thinking...but damn. Here it is. I just registered on, and suggest you do the same. You never know when you might need to ship a 20 footer of Palm beer from Belgium to Turkey!