Aldridge Joins CEVA, Creates Biz Unit Under International Logistics Solutions Moniker

CEVA Logistics said it has appointed Bill Aldridge as executive vice president for its newly created business unit, International Logistics Solutions.

ILS aims to provide end-to-end supply chain services from purchase order to point of sale, focusing in the Asian and other emerging markets.

Aldridge, who is based in New Jersey, was international supply chain president at DHL/Exel Supply Chain and served as managing and regional director for companies including American President Lines and Hapag-Lloyd (America).

“He has a unique understanding of the complexities of this business, and has had remarkable success in managing trade between Asia and the West,” said Vittorio Favati, CEVA’s chief operating officer for the Asia Pacific, in a statement.

Bill will have this new biz cooking in no time...look for an aggressive growth strategy. In this unstable market, a strong leader, presence in China could sway many clients to finally outsource their origin needs, and then some, across the full supply chain.